Websites need continuous refinement and improvement, just browse around the Internet for a few minutes and you will discover numerous websites that are looking old and obsolete. There are many other reasons to redevelop your website, some of them not as obvious but they are at the core of many website problems/failures.

It is no longer simply good enough to have a website. Your website must capture the visitor's attention, have new information, and engage the visitor, or as quickly as they came they will be off to your competitor’s website. Remember, your Website is often the first and only way to make an impression on your clients and potential new customers.

Our methodology for preparing a website redevelopment brief involves a combination of staff interviews, user-needs analysis, background research and the application of our own experience.

Once we have worked with our clients to help them articulate the scope and nature of their website and its likely cost, we are usually then engaged to write the website development brief.

The development brief, to which web developers would respond with quotes and solutions, usually contains the following:

• the organization’s history, industry sector, goals, products and services
• the aims and target audience of the website
• the nature, scope and organization of the content
• information architecture - how the content should be arranged
• the scope and nature of its integration with office systems, databases and processes
• design and branding guidelines
• the nature and scope of the interaction with the user eg e-commerce
• how the site is to be maintained eg content management system
• technical issues: speed, capacity, integration with office systems
• legal issues: the contract, compliance with state and federal laws
• how tenderers are to respond to the document