With a number of resources at our fingertips, keyword research and development is a cornerstone of our Paid Search campaign implementation.  Through increasing keyword costs and a saturated marketplace, advertisers much diversify their keyword investments to include all silos of keywords – from broad, popular keywords to long tail phrases.  The idea is to unearth value through identifying targeted keywords which indicate a level of motivation commiserate with a specific campaign.

What are you saying to customers when you are placing PPC ads on search engines?  Does that message serve to reinforce your total brand positioning?  Are you attracting the right kind of visitors with those ads? Ads on popular search engines are often your first impression on a potential customer.  These ads deliver an incredible opportunity to control and test your message, attract motivated visitors and filter out unwanted traffic. 

Paid search is the ultimate opportunity for advertisers to reach potential customers who are already asking for their product or service.   Too often, mismanaged paid search efforts are a result of poorly organized campaigns.  An effective and truly optimized paid search campaign will require the unique ability to generate and manage thousands of goal-oriented keywords.   Without a proven strategy to manage such large keyword lists, they become unwieldy and inhibit decisions with misleading data.

You’ve researched, chosen and built out your keywords.  You’ve built structured campaigns and Ad Groups.  You’ve created ads that specifically target your ideal customer and adequately filter out unwanted clicks. 

Research: We aggressively engage with your team to learn everything about your business – goals, history, position in the marketplace, seasonal trends, etc.

• Implement our tracking system to monitor your PPC activity
• Create accounts with the search engines 
• Produce a comprehensive list of relevant search terms 
• Write creative ad text for each search term
• Provide detailed reporting including ROI & CPA
• Optimise each search term against ROI
  
• Manage bids on all search terms, up to 48 times per day
  
• Provide brand protection and monitoring
  
• Provide options for click fraud detection services